Our Mission


Honu is the Hawaiian name for the beautiful green sea turtles often spotted swimming in the shallows of the Pacific – off the shores of the Hawaiian islands. This is where our founders had their first encounter with this beautiful species and was the inspiration for honu, founded in 2017.
Now 6 out of the 7 species of sea turtles are endangered and we want to do all we can to help prevent their extinction. That’s why we’ve partnered with the Sea Turtle Conservancy in Florida. After all our overheads we donate 10% of our profits to aid their amazing work.
Their vital work helps towards restoring the nesting habitat of sea turtles and maximising the survival rate of hatchlings throughout the Caribbean.
Since we launched in 2017, we have donated over £100,000 to this cause and in partnership with STC, we sponsored a loggerhead turtle who was released in Florida in July 2019
To see more about our donations and to hear directly from STC about how our donations impact their work, head to our Instagram highlights @shophonu

All of our packaging is recyclable or made from recycled materials, minimising the risk to sea life and many other animals and the environment. And we NEVER use plastic!
We package our jewellery in the most eco-friendly manner possible, which means that we don't do individual gift boxes, but our rings come in cute striped paper bags and all of our chains in individual branded envelopes so they still make gorgeous gifts. This helps to keep the size and weight of our parcels to a minimum which both helps to minimize our carbon footprint and also means we don't have to charge a fortune for shipping.
